“The concept was: Use all knowledge from contemporary user experience design and translate it to paper. Make the paper more usable, think cross media instead of separate media, while using the strength of the paper (pictures, info graphics, nice text) to the max. Keep the look as close as possible to the original brand and change the guts of the design. Make a product that people want to buy because it is more usable that the competitor, not because it wins graphic design prizes.
Basic rule: Ignore all rules of newspaper design to start with and keep only the ones that are useful to the reader:
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the DVD menu for There Will Be Blood doesn’t have the title for the film anywhere on it. No amimations, no changing graphics, and no bonus features. Just play the film as the director intends it to be viewed, or in different audio or language options. The film itself has a lovely typographic logo, and beautifully typeset end credits.
Note to self: find way to make Paul Thomas Anderson next client
theme is unbalanced.
Liberal books = shelf leans left, Conservative books = shelf leans right

The irony of this image is that…
free: (fri), adjective.
1. provided without, or not subject to, a charge or payment: free parking; a free sample.
2. given without consideration of a return or reward: a free offer…